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Trailers making change

Weekly: Film marketing evolves with Internet, 3D -- In the hyper-charged intersection of new media and marketing, the humble trailer is now being asked to not only entice movie fans but also target certain demographics in more sophisticated ways, and embrace new technology like 3D.

20.11.2009 | variety's blog

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About variety


(Variety)

A premier resource for filmmakers, festival directors, film buyers, and enthusiasts: http://www.variety.com/festivalcentral.
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